Droll Yankees® Bird Feeders Encourage Feeding Wild Birds to Restore the Balance of Nature

Just Feed Birds

Droll Yankees® is thrilled to announce the Just Feed Birds initiative, a mission to encourage feeding backyard birds to restore the balance of nature and rejuvenate wild bird populations. It might be hard to believe that one person feeding birds in their yard can help restore the balance of nature. But it’s true. Because in nature, everything is connected. And everything matters. So, Just Feed Birds and Make a World of Difference®.

When nature and the natural environment are healthy, the benefits spread to all things. Just feeding birds makes a difference for communities everywhere. It’s a small step toward reversing the damaging effects of pollution, deforestation, and declining bird populations. It’s a way for people of all ages to join together for this timely and noble cause. Backyard birding makes a difference. Backyard birding can change the world.

The simple act of putting out a bird feeder and keeping it clean and full can greatly improve the chances that birds and their offspring will survive. Although many think that birds benefit from backyard feeders only during certain times of year, birds actually have a year-round need for reliable, steady food sources. Droll Yankees’ Just Feed Birds initiative is about making a difference for birds and local communities, one bird feeder at a time.

According to a recent study by Millikan University, survival rates for birds are 38% higher in areas where a bird feeder was present, and places with a bird feeder have a higher percentage of young birds recruited into the breeding population than places without. Homes with bird feeders attract more birds over time than those without feeders, and birds’ stress levels are lower where feeders are present. Birds in areas with backyard feeders are in overall better health than birds in places without feeders, so just feeding birds makes a world of difference for the future of wild birds.

Feeding birds is a simple way for individuals to impact the world and make a difference in the health and well being of nature. Wild birds are essential to biodiversity – the planet’s way of maintaining its own health. By wreaking havoc on wildlife habitats with roads and buildings and suburban lawns, biodiversity is thrown out of balance. Like canaries in a coal mine, the declining bird populations are a warning that the environment’s health is in jeopardy. Feeding backyard birds is a simple yet effective way to favorably affect bird populations and encourage and sustain biodiversity.

It’s a natural sequence: the more the birds are fed, the greater number of birds will survive to raise their young. The more the birds are fed during nesting season, the less time the parents will need to stay away from the nest foraging for food. The better the baby birds are fed, the higher their survival rate. The more baby birds that survive, the more insects they consume. The fewer insects in the yard, the fewer chemicals used to control them. The fewer chemicals used, the faster the backyard environment will be brought back into balance. The more that the backyard environment is in balance, the more natural predators of insects will be present. The fewer chemicals used, the healthier people, their children, their pets, their yard and the water supply will be. The healthier the habitat is, the more birds there will be. The more birds that are fed, the sooner all of this will happen.


Droll Yankees’ Just Feed Birds initiative is a fresh and appealing way to attract beginners to the wondrous world of wild birds. The “Birds at the Feeder Identification Guide” that comes with each of the Just Feed Birds songbird feeders is specially designed to teach the basics to newly-involved backyard birders. The vibrant colors of the Just Feed Birds feeders beautifully express the freshness and vitality of the Just Feed Birds mission. In exciting colors for young and young at heart, these feeders are sure to attract new faces to the shared mission of environmental healing faced by all.

In the end, we can all make a difference. With each small step, nature will begin to heal. More baby birds will survive, and local communities will thrive with new life. So, Just Feed Birds and Make a World of Difference.


People and birds love Droll Yankees bird feeders because they’re durable, functional, and effortless to fill and clean. Generations of bird lovers have appreciated their quality construction and functional simplicity. In 1969, Droll Yankees invented the tubular bird feeder, revolutionizing bird feeder design and becoming the standard for all tubular bird feeders. Droll Yankees proudly makes the World’s Best Bird Feeders® in the U.S.A. and is committed to providing jobs for American workers. With over 50 bird feeder styles, endless accessories, and a Lifetime Warranty against squirrel damage, Droll Yankees is a staple for feeding wild birds.